Blending technology with advertising is an intoxicating promise. Turn suggest the whole process of resolving the auction for an ad space to delivering the creative message ( and all the tracking) takes a third of a second. Nasdaq effects a stock sale almost 200 times faster, so things are going to get even quicker.
We see explosive growth in Programmatic but a real lack of understanding amongst many brands. And the market is cluttered and ripe for consolidation. So what should a brand do to take advantage of this evolutionary shift?
And how does the perfect storm of Ad Blockers and Ad Fraud affect this?
This morning session is designed to de mystify the space with leading players sharing their experience. We’ll open with some scene setting - a live Mobile Fix from Simon Andrews. Then we have a series of 15 minutes sessions that focus on particular aspects of the space. And we’ll then have a panel where we get into the key issues and take questions from the audience.
There will be no sales pitches, as little jargon as possible and no three letter acronyms. Just smart people sharing their experience and helping us all better understand the opportunity – and how to best unlock that opportunity
Rather than a conference we see this as a salon (which Wikipedia describes as a gathering of people under the roof of an inspiring host, held partly to amuse one another and partly to refine the taste and increase the knowledge of the participants through conversation)
I do hope you will join us
addictive is a highly respected consulting firm focused on Mobile, Social and modern Digital. We publish Mobile Fix each week, which is read by people at Google (400+) Facebook, Yahoo etc as well as many VCs, Brands & Agencies
We';re grateful to our friends at Google and On Device for supporting this event
This start up has an enviable reputation for mobile research. As well as Surveys & Panels globally they have some very effective tools for measuring the the brand effect of Programmatic
On Device Research
Simon will talk about his @Route55 project focused on unlocking the potential of programmatic creative
Order your ticket now